We’ve seen this before. Zynga, and the gamification trend; Groupon, and the daily-deal verticals, deal-ification of everything. Now, we see the same play in the cryptocurrency world.
Don’t get me wrong. I believe Bitcoin is real because it is essentially banking, disrupted. I call it more of a bank than currency because the daily trade has not shifted away a bit from fiat-currencies. To me, it’s more a response to increasing (for arguably good reasons nevertheless) violations of privacy in the banking system (e.g. FATCA and the likes). Thus the power of the collective operation behind BTC is similar to an international bank like HSBC.